Because Nike Doesn’t Make Sense…

During the All Star Game you may have seen this shirt for sale. You may have seen David Wright wearing this shirt (I did, I think it was at Fan Fest, but I’m not sure). There were also matching batting gloves floating around.

This is fine. Whatever it’s a New York Apple Themed shirt.

Then Nike decided to roll out baseball hats in the same colors. It makes sense for two teams:

But not for any other teams. So they wouldn’t make it for other teams right? Like our respective rivals? Wrong:

It’s not offered for all teams, but it is offered for a lot (complete list here). I like the name of the hat line (True Big Apple) but I would never wear a Mets hat in red, that’s DC/Atlanta territory. If a fan was about to buy the Boston hat, and heard it was a “True Big Apple” Hat, would they still get it? This is odd. But this is also merchandising.

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